about us.

BIGWORDS principal Jim Schakenbach has over 30 years of writing experience for broadcast, advertising agencies, and technology marketing communications. With a degree in journalism from Washington & Lee University and a career as a journalist, copywriter, and agency principal, Jim brings both real life experience and a depth and breadth of knowledge that enables him to write effectively and confidently about a wide range of subjects and industries.

Over the past three decades, Jim has written for a remarkable range of local, national, and international clients — from US technology companies, business publications, and content marketing agencies to European manufacturers and a Middle Eastern media resources company. Jim has turned complex, often highly technical content into clear, concise and compelling stories, creating understanding for the reader and valuable brand identity for the client.

We provide content development and management for:

Web sites/Blogs    •    White papers/Case studies    •    Brand strategizing    •   Application stories    •   Sales & marketing materials    •   Audio/video scripts    •   Press releases & features    •   PowerPoint presentations


For information about developing a content strategy and freelance writing services: