White Papers

White papers are an effective way to gain visibility and credibility for your technology, product, or service while building your -- and your company's-- reputation as an expert in your particular area. Writing effective white papers requires the ability to understand often complex subjects and ideas and then express them in an appropriate manner for a particular audience. For example, a  general corporate or professional audience needs a paper written in relatively general terms, explaining the subject matter in a more features-and-benefits manner that puts the topic in strategic context for what might be a largely C-level (CEO, CFO, CTO) audience.

A more technical audience, such as design engineers, product managers, VPs of product development, etc., often has a "show me" attitude that will require a white paper with more specifics, explanatory graphics, and other tools to create a detailed understanding.

Here are three examples of white papers for very different subjects -- two are straight text documents for an industrial process and advanced informatics, the third is about network latency and formatted as part of a sales material set:

Precision metal shapes

Genomic information strategies

Network Latency

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