Marketing Tips & Resources

Here are a number of marketing communications articles BIGWORDS principal Jim Schakenbach has written for a variety  of sales and marketing publications. You'll find helpful tips on improving your writing, getting press coverage, building your brand, and more.

Marketing Communications Fundamentals

Ten Tips to Improve Your Writing

Advertising and PR - Understanding the difference

The Web - It's ALL about content

Brand Identity: Avoiding "Inside Out" Thinking

Getting Press Coverage

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