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Marketing Tips & Resources

Here are a number of marketing communications articles BIGWORDS principal Jim Schakenbach has written for a variety  of sales and marketing publications. You'll find helpful tips on improving your writing, getting press coverage, building your brand, and more.


Marketing Communications Fundamentals

Ten Tips to Improve Your Writing

Advertising and PR - Understanding the difference

The Web - It's ALL about content

Brand Identity: Avoiding "Inside Out" Thinking

Getting Press Coverage

For more information on our freelance writing services, contact us.


We provide content development and management for:

  • Web sites/Blogs
  • White papers/Case studies
  • Brand strategizing
  • Application stories
  • Sales & marketing materials
  • Audio/video scripts
  • Press releases & features
  • PowerPoint presentations